Grabtaxi – Digital OOH media @ bus shelter in Singapore

Grabtaxi "Grab Convenience" campaign

15th Oct 15 - 2nd Dec 15


Grabtaxi’s business challenge

How to creative an offline platform 24/7 to increase their mobile app downloads hence driving usage?


Medialogy Lab's strategic proposition

Leverage on our OMNIFY screen, we powered up 10 Mediacorp's Digital OOH screens in key bus shelter locations across Orchard and Business District with highest human traffic and highest taxi call rates to allow bus commuters who can now grab convenience by choosing to grab a taxi instead of waiting for the bus.


How?

We showcase a live google map indicating where and how many grabtaxis are near the bus stop where the audience is waiting for their bus. If they decide to give up waiting for their bus and choose to grab convenience by getting a taxi instead, they can turn on the NFC feature in their phone and tap on the screen for a free ride if it is their 1st ride. They can also like Grabtaxi Facebook or follow Grabtaxi on twitter. Just within 1st week of campaign, close to 300 taps were garnered.